Satguru Technologies

As the world of ecommerce continues to evolve, business owners like to enhance their online presence. Choosing the optimal platform for your ecommerce website can be a daunting task. With the two primary options, Shopify or Custom Websites development, many people find themselves in a dilemma. Don’t worry, we’re here to provide all the answers! In this comprehensive article, we provide a thorough comparison of both options, highlighting their pros and cons. By exploring the pros and cons, you’ll gain valuable insights to make an appropriate decision about the best platform for your business.


Shopify is a user-friendly ecommerce platform designed to assist businesses in creating online stores and facilitating streamlined sales through a unified dashboard. It operates on a subscription-based model known as SaaS (Software-as-a-Service). Shopify offers four standard store options and provides four subscription plans, starting at USD $39 per month, with a free trial available. Each plan encompasses a comprehensive suite of business management tools, including product sourcing, payment processing, inventory tracking, marketing features, customer account management, and robust reporting capabilities. With Shopify, businesses can efficiently handle various aspects of their operations within a single platform.

Pros of using Shopify

1. User-friendly Interface

Shopify boasts a user-friendly interface that caters to both developers familiar with coding and those seeking simplicity. With a range of built-in features, the platform facilitates a relatively easy setup process. Whether you’re an experienced developer or a beginner, Shopify provides ample support and resources to help you optimize your online store. 

2. Competitive Price

Shopify offers highly competitive monthly fees, particularly for entry-level plans. This affordability factor allows Shopify to remain competitive in the market, attracting a larger user base. Regardless of the plan chosen, businesses of all sizes can access the benefits and features provided by Shopify, making it an appealing choice for a wide range of users.

3. Secure Technology

Shopify is a platform that ensures your online store’s technical security by taking care of all the technical aspects. It offers the option to enable an SSL certificate, which encrypts your data and allows it to flow through a secure connection.

4. Mobile Ready

In the rising prominence of m-commerce, having a mobile-friendly website is no longer optional, it is crucial. Shopify recognizes this significance and ensures that all of its themes are designed to be mobile-responsive. Moreover, they include a free built-in mobile commerce shopping cart, guaranteeing a smooth and convenient shopping experience for mobile users.

5. Customizable

Shopify offers a wide selection of themes, consisting of over 150 options, both free and paid. Each of these themes is designed to be mobile responsive, ensuring compatibility across various devices. Additionally, every theme can be fully customized by editing the code, allowing you to create a feature-rich and distinctive online store that aligns perfectly with your brand identity.

Cons of Using Shopify

1. Transaction Fees

Opting for a third-party payment platform often entails transaction fees for each sale conducted through credit or debit cards. Therefore, it is advisable to utilize Shopify’s proprietary payment gateway to proceed with your transactions.

2. Difficulty with Content marketing

When starting a business, promotion is a crucial step. Shopify offers built-in content marketing features to assist in this process. However, in some cases, these features may not give desired results. In such instances, it is advisable to consider alternative SEO marketing strategies.

Custom Development

Unlike Shopify, a custom website is built exclusively for your business, starting from scratch. It avoids the use of templates and pre-existing designs, instead prioritizing the fulfillment of your unique business requirements through tailored customization. Developing a custom website requires a skilled team of developers with sufficient technical knowledge to set up the website. Therefore, it is crucial to find a reputable team for your store development, as it offers greater flexibility in aligning the website with your specific preferences and choices.

Pros of Custom Development

1. Customized and Cutting-Edge Products

Every business owner has a distinct perspective, resulting in a unique approach when it comes to creating an online store. Opting for custom development ensures that a team of experts acknowledges your input and prioritizes building a final product tailored to your specific requirements.

2. Enhanced Productivity

Regardless of the size of your business, opting for a custom online store promotes seamless collaboration among your workforce by integrating various functions. Based on your business requirements, you can customize your store with specific features, enabling cross-team access and fostering efficient collaboration.

3. Customer Satisfaction

The demand for personalized solutions from companies is high, with over 71% of consumers expressing an expectation for such offerings. Meeting this expectation is vital to provide customers with the desired amenities within a store. By prioritizing accessibility and creating user-friendly store environments, businesses can effectively attract and engage more users. You can establish a dedicated team to conduct extensive market research, aiming to identify the specific requirements that resonate with the majority of customers.

4. Security

Open-source software is often considered more susceptible to hacking due to hackers being familiar with vulnerabilities present in such systems. Conversely, a custom-developed store, functioning as a closed-source project exclusively used by your team, minimizes the likelihood of intrusion. Implementing regular updates and modifications can further enhance security standards.

5. Reliability

The reliability of a store is crucial for a business’s success. Opting for a custom solution ensures greater reliability and security, as you have ownership rights and control over modifications and maintenance. Developers working on the custom store prioritize the use of top-quality tools and industry-leading security standards since the store represents the users personally.

Cons of Custom Development

1. Time and Resources Required

Creating a custom store demands a substantial investment of time and resources, as the development process typically takes longer. It is necessary to assemble a competent team for the development phase. Since every aspect of the store is tailored to meet specific requirements, it entails a corresponding financial commitment. Adding new elements or functionalities can lead to increased time and financial expenditure.

2. Maintenance

Maintaining a custom store requires regular maintenance. Neglecting maintenance can result in compromised security and a decline in rankings. The level of maintenance needed depends on the complexity of the code utilized during development and the frequency of necessary updates. It is essential to allocate a substantial financial investment to ensure consistent and ongoing maintenance for optimal performance.


The purpose of comparing Shopify versus custom development is to offer insights that can help you make an informed decision: Which option is the right for you? Ultimately, the decision should be based on what aligns best with your specific business needs. There isn’t a definitive right or wrong answer; it’s a matter of personal preference. If your primary focus is on creating a store that precisely fulfills your requirements, then opting for custom development is recommended. On the other hand, if you prioritize the quick establishment of a store and have budget constraints at the outset, Shopify emerges as a more suitable choice.

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